
PACKAGING colour, slim cigarettes, a smooth taste. Many smokers believe these three factors each represent a safer smoke cigarette packageA study published in the journal Addiction reveals that one-in-five smokers believe “some cigarette brands could be less harmful than others”, with many basing their idea of risk on the colour of the packaging.In fact all conventional brands of cigarettes present the same risk to smokers, regardless of whether they are ‘mild’ or ‘low-tar’.The belief may stem from old branding of cigarettes as ‘mild’ or ‘light’.Tobbacco companies are no longer allowed to describe their brand with these terms because they are...